Over 29 Years of Packaged Goods Marketing
Our Team has over 29 years of Packaged Goods Marketing Experience in Senior Sales and Management roles. As well as extensive experience in grocery retail and food service working with clients and/or business on fresh food categories including; meats, produce, bakery and dairy.
Building brands & companies in the Consumer Packaged/Retail Goods industry since 1989. Having the opportunity to work with and build prestigious brands/companies in Western Canada from; Parmalat Canada Inc. (Balderson cheese, President spreadable Cheese, Galbani fresh cheese, Black Diamond Cheese, Lactantia Butter, Lactantia Lactose free milk, Astro yogurt and Siggi’s skyr Icelandic yogurt), Advantage Marketing (Olivieri Pasta, Ferrero Nutella, Ferrero Rocher Chocolates, Celestial Tea and McCormick Gourmet, Premium Quality Natural Herbs & Spices). Kraft Canada / Nabisco Brands (Aylmer Tomatoes, Magic Baking Powder, Del Monte Fruit and vegetables),Primo Foods (Old El Paso, Primo Pasta, Sauces, Primo Soups, Sweet n Low sugar substitutes, Deli meats and Cheeses).
Client management, new business development and regional leadership. Experienced Western Canada business development manager Initiatives with a demonstrated history of working in the wholesale grocery industry. My role Walmart and Costco at the broker was to deliver superior service and undeniable brand building results to our clients. By building brand identity, brand value and identity that supports and differentiate our clients from competitors.
Areas of Expertise:
Client management, Retail Sales Management, Natural Channel experience, Consumer Packed Goods industry calling on large strategic accounts, Market Planning, Category Management, training and developing and Strategic Planning. Strong business development professional.
Skilled in negotiation, fast-moving consumer goods, market planning, consumer products, and retail. Strong business development professional.
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